From the Summit: At SalesSherpaGPS.com we know the value of creating inbound marketing content. As a matter of fact, one of our Sherpa’s recently commented “Content marketing is an excellent option to click on when it comes to showing off expertise through thoughtful/actionable posts.” The way we look at it at SalesSherpaGPS.com is that content marketing directs and increases your potential customers towards your subject matter expertise. Content marketing also provides inbound performance by moving your prospective customer through the sales pipeline. So what are the advantages of inbound marketing and what can we do about it? In this post, we’ll explore 10 tips on how you can create excellent and high performance content that will drive prospects to your website and future sales… Enjoy!
10 Tips for Inbound Marketing Content
It’s been said that inbound marketing is the primary role/purpose for B2B lead generation and ensuing sales acceleration. It’s relatively low cost should not be looked upon as a low return item. We’ve compiled our favorite tips here at SalesSherpaGPS.com for inbound marketing content as follows…
Tip #1 Attract Customers without Having to Shout and Push too Hard
Content marketing will help you to reach out to and attract customers without being pushy, or having to shout too loud. Through your content, customers will be able to learn what the company does and the benefits that are in it for them. Content can provide massive quantity of information to consumers and informing them about what you do is a tactical way of pushing your sales and ensuring inbound marketing.
Tip #2 Get Published Everywhere
When you are trying to grow your business, grow your voice with it. Content marketing is an untapped resource that enables you to do less and get more. Consumers would rather trust a known voice than a voice that is silent (Not the best B2B lead generation or sales acceleration strategy). Be relevant. Getting published is a way of increasing your authority and creating business strategies through public relations.
Tip #3 Offer Free eBook in Exchange for an Email
Create articles that are highly relevant to your audience. This will help rank you higher when people are looking for relevant topics. This in turn will show your relevance and drive free traffic to your site. More importantly, offer high value eBooks in exchange for their email addresses.
Tip #4 Communicate Who You Are
Communication is important and it increases the followership of your website. Focus on generating as much value and originality as possible within your articles. Craft out stories that are easy to relate to and flow all through the articles, share who you are, what you do, your gains and losses and your ethics.
Tip #5 Answer Questions
Your content should answer questions lurking in the minds of your readers. Think “What problem do they have that I have the solution for?” No tricks here, just the facts.
Tip #6 Create Interesting Topics
Content marketing starts with a catchy title. Invest your time and resources into making and contracting people to write brilliant and engaging content for your website. It opens B2B lead generation, sales acceleration and sales opportunities for your brand and keeps your customers engaged and locked to your website.
Tip #7 Publish For Credibility
Write content regarding what you know best on your site and other media outlets. Publish content that is credible, authentic and original. Make your site known for its insights and brilliant reviews. You have to solidify your content so that you don’t get on the wrong path. Consistent publishing increases conversions too.
Tip #8 Offer Niche Advice
Are you a business strategist or a tech developer? What exactly can you do best? Provide your followers with your insights on every bits of what you do best. It will keep them coming back. Consider offering a complementary consultation to see if you are right for them (and they are right for you!)
Tip #9 Create Product Guides and Videos
Publish instructions on how to use some products. People are looking for help on how to maximize the use of certain products. It will help in channeling organic traffic to your website. In addition, you can add instructional videos for B2B lead generation and sales acceleration.
Tip #10 Create Content Based on Your Sales Funnel
Up to 70% of marketing content goes unused because it does not align with the interests of the target audience, often because marketers ignore or are unaware of their sales funnel. To ensure optimum results, contents should be created based on the sales funnel of your choosing (But follow the funnel through!)
In this post we’ve explored the topic of is your inbound marketing content creating sales opportunities and provided 10 tips to assist you. We can’t overstate here at SalesSherpaGPS.com the power and low cost/high returns that can be gathered from inbound marketing content creation!