From the Summit: At SalesSherpaGPS.com we know one thing – If you’re not advancing your sales initiatives forward your competitors are! So we asked ourselves “What’s the most important act a leader can do to advance their sales leadership and sales acceleration when it comes to B2B lead generation and B2G lead generation (Business to Business and Business to Government respectively)?” So in this post we’ll explore the topic of the never ending journey of sales leadership and sales acceleration… Enjoy!
Sales Leadership Learning
As the popular saying goes, “Learning has no end.” Sales leadership takes you extra miles away from being complacent. Yes, the journey of sales leadership will never end and you are developing your customer base and creating intriguing experiences for the customers.
Sales Leadership First Entry Advantage!
However, as a leader, you need to get faster than anyone else. The journey can be incredulously tortuous, the journey might take your journey into a wonderland of sales acceleration growth and sales performance. We all live in an environment where everything is competitive. However, staying atop on your “sales-game” demands a little bit of sacrifice of leadership. For example, if you’re selling for a software tech company or fashion industry or to the government and you are in competition with say large/established entities or small/creative types. How do you win sales in such a game? How do you outsmart everyone else?
Sales Acceleration through Communication + Humanizing
Finding a channel for smooth communication and humanising oneself could be one of the most fertile options you could take while in your journey of sales leadership. As a company, if you are using WebEx/GoToMeeting for presentations. You might need to unlearn that and add new plugins which would make your presentation fasters and make your delivery smoother. As you take your trip of sales leadership, you might need to consider Google Hang Out and other new Apps that humanise your experience with customers. It gives your product presentations an edge and raises your potential revenue metric. By seeing a friendly face on video, the customer can see your emotion so there is less miscommunication (and you can see theirs!) More than that, the customers remembers you better than your competitors who are doing standard calls by phone or face-to-face presentations with a canned PowerPoint deck. Have you been used such 20th century methods? Unlearn them! At first, doing video calls can be painfully awkward and some clients hate it, but it always turns out in the end to be a beautiful experience (or at least when you work with SalesSherpaGPS.com!)
Sales Acceleration through SWOT Competitive Analysis
Familiarising yourself with new providers of products and services through SWOT (Strengths Weaknesses Opportunities Threats) is another way of staying innovative and ahead (Again, another sales leadership learning moment!) Besides, it is a faster way of getting ahead among other competitors. One of the sales leader’s duties is to assist the sales team by making sure that in six or 12 months, you’re in the right league and position. Without a doubt, a great product or service is needed to win deals. However, we’ve all seen the product/service that shouldn’t be doing that well that excels because they have the right sales acceleration model in place (Something we help organizations not only identify, but execute at SalesSherpaGPS.com) Hence, your anticipation and innovativeness are premium measures of being an effective sales leader.
So in this post we’ve explored the topic of the never ending journey of sales leadership and sales acceleration. If you’re sales / business development efforts are not reaching goal we’d like to hear from you, so drop us a line after watching our 1-minute demo (CLICK HERE) on how we help organizations like yours achieve Sales Summit!