From the Summit: At SalesSherpaGPS.com we know that keeping your sales leaders educated and your customer happy is one of the most important ways of achieving financial success. Your sales leader and individual salespeople are in the constant contact with your customers. Sales leaders that teach basic customer experience skills to their salespeople will undoubtedly give your business a growth opportunity. However, have you ever thought about why your customers are not connecting with you? In this post we’ll explore 7 tips to help ensure that customers connect with you as a sales leader and salesperson… Enjoy!
Tip #7: Show Care and Affection
Very basic, isn’t it? In elementary school when everybody’s name was mentioned you didn’t want your name to be skipped. There are thousands of businesses created daily in the world, so why would someone choose to do business with you? At SalesSherpaGPS.com, we know that customers (or prospects) are people, and all things being equal people want to do business with those who they know. Create genuine interest in your customers by getting to know them so that they can easily connect with you.
Tip #6: Social Media for Business Connecting
Converting your social media handles to tools of business goes a long way towards the growth of your business. At SalesSherpaGPS.com, we’ve seen customers that want to chat on the phone, and even if they did they may or may not be able to guess your personality. Invest in social media branding to create experiences where your sales leaders and salespeople engage with your customers. Engagements that reinforce your brand image should be conducted through your virtual presence to describe what the customer experience is like before someone works with you (and what they can expect after working with you!)
Tip #5: Personalise Your Relationship
Your customer will not want relate to you if they don’t know who you are. At SalesSherpaGPS.com we know the desire as a sales leader to have all hands on deck, and that goes for everything professional and business-worthy with your customer. Getting into personal relationships and caring for the basics around them will help personalize your relationship. So ask your prospective customer what is of interest to them, then follow-up with how your product/service delivers on those interests.
Tip #4: To Text or Not To Text? (Text!)
While social media is good and aiming to personalise your relationship will provide you with an accurate atmosphere for your business, you have to focus on basic methods of text messages. This might seem obvious, but the text message is not a tool in most sales professionals’ arsenals. However, each customer creates new exciting challenges and you might need to check your archive once in a while for a new outreach experience (aka, texting).
Tip #3: Listening Skills
Yes, people would be interested in people who listen to their problems more than those who don’t listen. Listening skill as a basic communication skill can help you to build a potential client base when done properly. Think of listening skills as a way of creating bonds with your customers so as to listen to them and experience their needs.
Tip #2: One on One Conversation
While virtual conversations and texting are good for your business, a one on one conversation can tell you many basic (or practical) things about your customers. These one on one conversations can also provide more insight that what could be gained over the phone. To create a bond and ideally a perfect connection, a one on one conversation could move you miles forward and give your customer experience exactly what your competitors are not!
Tip #1: The Common Ground
At SalesSherpaGPS.com we know that relationships build common ground between your sales leadership/salespeople and your customer. Bargain in a way in which your customer will be comfortable with your fees and be thrilled with the experience of your products/services.
In this post we’ve explored why your customers just aren’t connecting with you, as well as providing 7 tips to help overcome these sales leadership moments. While customers can at times seem effective in eluding you/your sales message, with persistence comes sales rewards… See you at the Summit!