From the Summit: At SalesSherpaGPS.com we know, recognize and appreciate great sales leadership. On November 11, 2017 the sales team at Alibaba produced a whopping $25Billion sales day… Yes, you read that correctly… $25Billion! The world mega-ecommerce company hooked more customers with its initiative (bigger than Black Friday and Cyber Monday combined!) Alibaba has dubbed their one-day feat “Double 11” — a term the company has trademarked and transformed into the world’s largest shopping event. So what in the world can you do in sales leadership to possibly come close (anywhere near close!) to what the folks at Alibaba accomplished? In this post we’ll explore what made their Double 11 even so successful… Enjoy!
Who is coming to Alibaba’s Double 11?
Let’s get something straight… This wasn’t a sales event. Double 11 was a show? With A-listers such as Pharrell Williams, Jessie J and producers such as David Hill who worked on Oscars and the Super Bowl. The sales goals for the event were to generate more customer base for the ecommerce company. Creating a sales atmosphere for your business might mean getting creative people and artist to host an event for your platform. But do you need A-listers and production talent? At SalesSherpaGPS.com we believe (A) it’s up to your budget and (B) what type of event you care/dare to dream of putting on!
Double 11 – An Event Within An Event!
During the event onlookers were thrilled with the staggering number of orders displayed on the real-time jumbo screens. They also were invited to participate in an event tagged “A Trip to Antarctica.” This trip involved watchers that could go home with as much as $40 million worth prizes. In Sales Leadership, you have to consider the risk involved. It’s not selling out your profit through prizes, you have got a winning address by winning the hearts of customers who would also convince other customers to experiencing business with you – In a word this is customer advocacy.
What’s Your Sales Message and Delivery Method?
In sales leadership, we often see at SalesSherpaGPS.com that there is a tendency to let “other” business announce your “new” business. Think of it as a channel partner relationship, but without direction on what the message should be or delivery methods. There should be a link between all your business offerings. For the “11-Double” event, Alibaba had a mascot announce the event named Tmall. This mascot helped keep the customers and employees involved with the event’s performance.
Create a Fast-paced Ecosystem of Sales Delivery
The bullet train was used for delivery of packages, allowing for an almost simultaneous order/delivery process. Most sales leadership faces problems of delivery. Sales leadership that architects a delivery process around their businesses offerings/deliverables with contingencies is a good strategy to employ. After all, customers do not want to wait for days before receiving their packages.
In this post we’ve explored the topic of can your sales leadership efforts beat Alibaba, or your biggest/baddest competitor. While you might not have enough budget to put on a Double 11-like event, you just might be able to get a little bit more out of your marketing budget to accomplish your sales goals. If all else fails, maybe you can partner with Pharrell Williams!