From the Summit: We hear a lot of Cold Calling scripts at SalesSherpaGPS, a B2B Sales Acceleration Platform from Tip of the Spear Ventures. However, most are reminiscent to a bumbling, stumbling, and fumbling conversation by even the most skilled salesperson that unfortunately leads to B2B Sales Deceleration! So we started thinking with our Sales Sherpas, what are the best cold calling verbiage/word tracks we’ve heard and how as a Sales Leader can you ensure your team uses them? So in this post, we’ll explore Cold Calling WOW Scripts for B2B Sales Acceleration along with 5 Tips for success… Enjoy!
The #1 B2B Sales Acceleration Process
If you’re from the same school of sales training that I cut my teeth in, then you know that the #1 B2B Sales Acceleration process is NOT referral selling. Sure, referral selling is great, but what if you don’t have any originating sales from which to call (or call again) on? Furthermore, at SalesSherpaGPS we’ve identified that sooner or later, you’re going to run out of prospects simply because of your desire to expand the current business. So with referral selling out, what’s in? Cold calling… that’s “what’s in!”
Cold calling should be your #1 B2B Sales Acceleration Process for a variety of reasons, but primarily because it is still the only way in which to expand your prospective customer reach in both a dollars/time calculation. While email might be less expensive and time consuming, the return on email campaigns and impact on your business is minimal (Don’t get me started on Social Media Marketing!) Our findings at SalesSherpaGPS reflect those that email alone need to send out roughly 20x versus the quantity of prospective candidates you can reach by phone via Cold Calling (for similar returns). But there are problems associated with Cold Calling…
Putting the WOW into Cold Calling Scripts
You’ve received them… I’ve received them… We’ll both never get those moments of time back again in a 24 hour day/365 days a year calculation. Cold calling received by me has led me to believe that I could/would do them better. But what’s a “better” formula? We’ll review 5 tips of how to ensure that your cold calling is setup for success later in this post. But know this much: You need to have WOW as your foundational element for your Cold Calling scripts. WOW is an acronym standing for “Wonderfully Obvious What?” as in you need to spell out, regardless of how painfully obvious it is, what it is that you want your prospective client to know about your product/service. As one of our Sales Sherpa’s said, “Why would you leave to chance or to guess by your prospective client what your product/service had to offer them?” We agree!
5 Tips for Cold Calling WOW Scripts for B2B Sales Acceleration
So what does your product/service do for those prospective customers who elect to purchase? If the obvious is stated clearly, how do you implement them into Cold Calling Scripts for B2B Sales Acceleration? The following are 5 tips that should lead you in the right direction!
Tip #5 – Practice, Practice, Practice
Have you ever been to a Broadway play, or even a local community theater play that you thought was excellent? How about a play where you thought it was terrible? What was the difference? Odds are the difference was due to the amount of practice the performers put into their art. While the play might have only been a few hours long, there were countless hours that went into practicing for the production. If you want to implement Cold Calling WOW Scripts for B2B Sales Acceleration, you’ve got to practice!
Tip #4 – Maintain KPIs/Metrics
What gets measured gets managed. In order to achieve B2B Sales Acceleration with Cold Calling WOW Scripts you’ve got to measure your progress towards achieving goals.
Tip #3 – Refresh Approach
Refreshing your approach is a combination of (1) having goals and (2) comparing/contrasting collected data in comparison with them. Falling short in a few variables? Better come up with a refresh approach so as to achieve B2B Sales Acceleration from your Cold Calling WOW Scripts! Think of it as A/B Marketing Tests conducted on your Cold Calling WOW Scripts, and modifying where appropriate.
Tip #2 – Listen In/Listen Up
So you’re a Sales Leader that has the goal of using Cold Calling WOW Scripts for B2B Sales Acceleration. Congratulations? However, not inspecting what you’re expecting will provide you with an opportunity to NOT achieve your goals (Not good!) At SalesSherpaGPS we encourage the Sales Leaders that we work with to actually listen in with their sales team members and listen up for verbiage/word track adherence as well as coach on the fly with members not sticking with the process.
Tip #1 – Sales Leaders Lead
B2B Sales Acceleration through Cold Calling WOW Scripts is one best led from in front, so Sales Leaders should lead the charge and lead by example. We can’t tell you how many leaders we’ve seen who inform what should be done, role play in the training module, then sit back and let sales team members have all the fun/pain by conducting outbound cold call after outbound cold call. At SalesSherpaGPS we coach Sales Leaders to actually sit in with their teams and make cold calls with WOW statements alongside them.
In this post we’ve explored the topic of Cold Calling WOW Scripts for B2B Sales Acceleration along with 5 tips for success. If only there was a B2B Sales Acceleration Platform that would allow Sales Leaders and their sales teams to efficiently outreach to 4-8x as many prospective clients leveraging technology, talent development (training), and accountability… What a beautiful sales world it would be!
SEO – Cold Calling, WOW Scripts, B2B Sales Acceleration, SalesSherpaGPS, Sales Leaders, Sales Sherpas, Sam Palazzolo
PS – Like this post? If so, you’ll love our B2B Sales Acceleration Platform at SalesSherpaGPS.com! You’ll be able to conduct outbound sales calls 4-8x faster, increasing your reach/penetration, and having more successful Cold Calling WOW Scripts just like in this post that will lead to greater sales. Start your FREE 7-Day Trial by CLICKING HERE.